Self-publishing: everyone and their second cousin are into it these days. But is it as easy as it sounds? Self-published author Sam Lenton tells The Crafty Writer about his experience so far … Continue reading ‘Self-publishing: the good, the bad and the ugly’
Archive for the 'book marketing' Category
In this final post in the series, publisher John Koehler discusses the role that publishers and authors play in marketing their books. John mentioned to me that in his experience, generally non-fiction authors adapt to the idea that they need to participate in the marketing of their books more easily than fiction authors. But both must do it. I’ll let John tell you how and why … Continue reading ‘What a publisher does – part 3:marketing’
